Your employees are your greatest digital marketing asset. Everyone can share content and influence online – and that includes the people who make up your workforce. Use them! If your employees aren’t raising awareness for your business, then you’re missing out. Employees are out in the field representing your brand. That’s a powerful asset to […]
It’s a tempting thought. Why not just buy a Google search ad to get to the top of search results? For long term marketing results, SEO is your better investment. Pay Per Click advertising (PPC) advertising are the advertisements you see at the top of these search results pages. The advertiser pays whenever someone clicks […]
A trend I have been happily reading about is the growing expectation of a relationship online. People are savvy enough about social media that it is not enough for you to push content at them. They expect you to interact, engage, and be about them as much as you are about you. Yup, relationship building. […]
