Site Slow? Rethink Your Image Strategy

Images are a main cause for web pages to perform slowly on mobile devices. That puts you at risk of visitors moving on before they have seen anything (we are all so impatient!) and will hurt your SEO for your mobile site. The right image strategy will maximize impact and allow your site to perform well.

Search engines put major weight on site speed. In most cases, a slow site won’t rank well.

There are several ways to reduce the impact of images on the performance of your website.

Remove unnecessary images.

The easiest way to improve page speed is to remove unnecessary images. If images do not add value, get rid of them. Look for opportunities to use a button or other visual element to get visitors’ attention.

Size images correctly.

Modern CMS systems allow you to upload huge images and display them at the proper sizes. Make sure that you upload images that are no larger than the largest size needed at your site. All the rest of those pixels will just slow you down.

Make images work hard.

Make sure every image you present on mobile adds to the message and the story you want to tell. Part of making images work is ensuring that each one has a meaningful, keyword-relevant alt tag.

3 Free Keyword Research Tools

Using the right keywords is one of the main factors in achieving a better ranking in Google. Here are three great tools to help you pick the right keywords and phrases.

Search Engine Genie Google Rank Checker

Google Rank Checker is a free online utility to determine the rank of a particular keyword in Google. Put in the keyword you want to search along with the domain name, and it will show you the position of that specific keyword in Google.

SEMrush Domain Overview

The SEMrush domain overview tool will give you keywords and more for any domain. This can help you determine the keywords you rank for, as well as your competitors. You also get a domain authority score, a list of competitors for the same keywords, and a sense of who is linking to your content.

Google Keyword Planner

Keyword Planner helps you discover keywords related to your business and see estimates of the searches they receive. You’ll need an active google account to access keyword planner, but both the account and the tool are free to use.

 

Get Your Emails Opened

The average person gets more than 120 emails each day. Wow! How do you get your email marketing message to be one that is opened and read?

Structure Your Message Well

Paying attention to the details will help your message win attention. It is fine to use a tool like MailChimp or Constant Contact to manage your list and send your messages. But, you need to go beyond the defaults to be effective.

  • Sender: Set up your sender field to be something your recipients will recognize. Use your name if that’s what they know best. Use the business name if that’s what they connect to.
  • Subject line: Speak to a need or interest of the reader. Make them want to open the message. Be specific and compelling!
  • Summary text to start: Have text right up top that lets the recipient know what your message is all about.
  • Preview text: Write preview text that identifies the value of your message for the recipient. Don’t repeat the content of the subject or summary text.

Offer Content that Matters

Getting the details right will set you up to be read. Now your content has to deliver!

Make sure your message is relevant to the recipient. Don’t send the message if it isn’t. You may need to segment your email list to make sure you send only to those people who will find it highly relevant. Sending to fewer people who care is much better than a blast to all.

Tell a story in your message. Stories capture interest and are easy to read. Make sure your story is easy to read online with short paragraphs, short sentences, and simple sentence structures. People who scan rather than read every word should get the gist.

Experts recommend that you focus each message on a single topic. People who open a message will give you 1-2 minutes, so keep it short!