Search engine optimization is always evolving, making it very difficult to stay on top of the latest rules. But there are core SEO principles that have remained relatively solid over time. Marketers that don’t adhere to these principles are missing important opportunities for visibility. Here are 15 of the most common SEO mistakes to avoid. […]
There are over 4 billion email users worldwide. That makes email an even larger audience for marketing and communication efforts than the largest social channels. Email marketing is valuable for any small business. Data from Statista shows that email is the most common online activity in the US. Hubspot reports that email generates $42 for […]
The success of your online content starts with the headline (or the first few words). If your headline isn’t interesting, few will read on. Focus on writing headlines that work. A headline is the only impression you can make that can turn an online visitor into a potential reader. The average person will read 80% […]
