technical seo basics

Technical SEO Basics Every Marketer Should Know

You can work tirelessly to optimize your content for search engine visibility, but if your technical SEO house is not in order you will never get far. You need to know the technical SEO issues that matter, whether you want to handle them yourself or delegate them. Technical SEO can mean the difference between a […]

How to use Instagram

Instagram Bio Best Practices

Instagram limits what you can post, so it is important to make the most of the content in your bio. When people discover you on Instagram, there’s a good chance the first thing they will do is read the bio. Great bios share info about the brand, what it stands for, and the value they […]

how to be a thought leader

How to Be a Thought Leader with LinkedIn

“Thought leader” is a term that gets thrown around a lot. You may not think of yourself as a thought leader, but as a small business owner or communicator you are. Who you are and what you do makes you a thought leader in your area of endeavor. The thought leader concept can be a […]