Create Content that Sells

People today are digital first, often preferring online to other options when looking for information and making purchases. According to Gartner, on average most B2B consumers complete 90% of a purchase process before contacting a vendor. It is critical that online marketing efforts support prospects at all stages of the sales process. In most cases […]

Ask Users to Learn if Your Website Works

The All-In-One Marketing Platform Approach Is Failing To Build Customer Trust

By Tom Fricano, Senior Practice Director of Strategy and Consulting, PossibleNOW Over the past two years, we have experienced a significant shift to online commerce. Not only are these voluminous transactions regulated by privacy laws such as GDPR and CCPA, businesses are also receiving customer backlash related to poor customer experiences. This transformation of interacting […]

social media marketing

8 Tips for Great Social Media Content

Writing great content for social media isn’t a matter of luck. There are specific strategies you should follow to get your target audience to take notice. Here are eight tips that will increase your success. 1. Know your brand voice and stick to it. Determine the voice and tone that reflects the image of your […]