You are posting content for your small business on social media. Do you still need a blog? Simple answer: Yes.
There are so many benefits to having a business blog. Not having one can actually hurt your impact in this competitive digital media world.
4 Reasons Every Business Needs a Blog
Search Engine Ranking and General Visibility. There’s no better way to drive traffic to your website than via search engines. To get a good ranking (aka search engine optimization), you need to be constantly publishing fresh content. Publishing to a blog regularly and consistently will help you get ranked for the related keywords that people type into search engines. The more you publish, the more opportunities you’ll have to rank for those keywords.
Control over Owned Channel. When you post content on social media channels, you don’t actually own your profile or the channel. You are just along for the ride with little or no control. When you post content on a blog hosted on your own website, you are creating a central point for your social media presence in a place that you own and control. You’re providing a permanent place for your content and links.
Expertise and Thought Leadership. If you want to build thought leadership in your industry, publishing a blog is the best way to do it. You can use your blog to establish your authority and thought leadership on your topic of expertise.
Generate Connections. It is easy to add a subscription form to your blog to enable anyone to subscribe to your updates. Blog posts can also invite comments. Plus, a blog is a common place where people look to ask questions. All of these help to build your base of people who are interested in you and your business.
Bonus: Blogging Makes Web Updates Easy!
Here’s another reason you need a blog for your business website – it gives you a built-in, easy way to add news and other new content. Need to change hours – blog about it! Want to announce a new product or service? Write a post.
You can post text, videos, and images in a place where people are looking for your latest.
Blogs posts are inherently easy to add to a site. It’s a quick and easy place to share new things. You can later tackle the larger job of changing website pages or navigation.