stop doing these things on social media

3 Things to Stop Doing on Social Media

You may feel like you are on top of it because you have integrated social media into your marketing and communication. But using outdated tactics may be ruining your impact. Social media is constantly evolving. Tactics that worked in the past are no longer effective. Worse, they may work against your efforts to engage online. […]

email marketing

5 Ways to Boost Email Marketing ROI

Email is still one of the most effective tools available for your digital marketing toolkit. Here are five ideas to improve your email marketing effort. Make Every Message Count Provide value or don’t send an email! In boxes are crowded. To earn an open, you need to provide something that’s valuable, tangible, and resonates with […]

prepare for your live (or recorded) video

Tips for Great Video Content

Most social platforms support video. Many allow you to “go live” with video. Others allow you to upload or link something you have recorded. Either way, video is a great option for your digital marketing, because live videos get attention. Not every video is eye-worthy. Here are some things to consider as you prepare for […]