About Me: Jill Kurtz, APR
Jill is an expert at digital marketing, social media strategy, strategic communication, and public relations. She develops online marketing and communication strategies for clients that achieve critical business goals. The common thread that weaves through everything she does is a focus on developing and nurturing mutually beneficial relationships between organizations and their target audiences.
Strategic Approach to Your Project
Each message, website, social community, or other communication tool is not the communication goal – these and the constantly growing number of places and ways to communicate –are merely tools to help businesses to develop relationships. She guides her clients in the strategy behind selecting the right tools and the right messages that enable them to get invested with their target audience for a long-term, ongoing relationship of give and take, send and share.
As the leader of Kurtz Digital Strategy, Jill is proud to help clients see the communication potential of the newest trends and technologies. She is always learning about the latest ways to achieve communication goals. She enjoys finding ways to make new technologies help organizations to connect with the people that they serve and to achieve their business goals.
Marketing and Public Relations Experience
Jill has served General Motors, International Paper, Fairfax County Public Schools, Balance Interactive, and American Public University System. Current clients include Security Management Resources, Pack Rat Hauling, and Veterans Moving Forward. Her project success stories show the variety of business goals that can be reached with insightful online communication strategies.
During her time with Fairfax schools, she developed and implemented the school system’s public Web, intranet, and Keep in Touch e-mail system. At Balance Interactive, she was the first employee and grew the company to 20+ strong. She was chief operating officer and led the efforts to create effective online strategies for more than 100 clients.
Strategic Communication Accolades and Credentials
Awards include the Communitas Leadership Award (2010), Greater Springfield Chamber of Commerce Top Hat Service Award (2009), PRSA-NCC Thoth Award finalist (2009), The e-Gov Institute Pioneer Award (2004), NSPRA Golden Achievement Award (2009), CHESPRA Award of Excellence (2004), FCPS Robert R. Spillane Leadership Award finalist (2002), and the International Paper Corporate Award of Excellence for Media Communication (1991).
Jill earned and maintains the Accredited in Public Relations (APR) professional designation. She has a BA in Communication from the State University of New York at Buffalo. She is chair of the PRSA National Capital Chapter web committee and the Independent PR Alliance website committee. She serves on the board of the Northern Virginia Conscious Business Alliance and is the volunteer coordinator for the Lovettsville Cooperative Market.
You are a smart business leader who has ambitious goals for your organization. You are an expert at running your business. You surround yourself with other experts who can help you to achieve your goals.
You know that central to your success is developing meaningful, ongoing connections – relationships – with your target audience. You need a partner with equal expertise in communication, public relations, and marketing who can make your company soar in those areas.
You need someone who can translate your business goals into effective communication and marketing strategies. You need a trusted advisor who will focus on what you ask, be looking for the important issues and opportunities that are not on your radar, and always have your back. That’s me. (If you are a “Star Trek: The Next Generation” fan, I am the Deana Troi to your Captain Picard.)