The number of people with accounts on major social networks continues to grow. While some networks are gaining users and the growth of others has plateaued, more and more people in the U.S. are participating on social media.
Below is a chart of active users on the largest social networks from Pew Research Center.
You may find some of this data surprising. Newer channels tend to get a lot of mention, but also often have relatively small user bases.
Of course, the important thing for you to know is where the people you want to reach are on social media. These numbers are an eye-opener, for sure, but the “best” channel for you to use is the one where your audience is hanging out.