Seven Basics of Content Marketing

Guest Post by S.L. Hoffman Ask a group of digital marketers to provide a clear definition of content marketing is, and you’ll get various answers. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience… Read More

Is your website a party or a snoozefest?

Guest Post by Natalie Rose, NOVA Web Group A website is a great place to tell the story of your business, share information, and engage with your audience. Look at your website from the visitor’s perspective – does it provide an interesting and engaging experience or is it boring? There are a lot of places… Read More

Benefits of SEO to Businesses

Guest Post by Josh Wardini, Community Manager SEO or search engine optimization is the process by which a business can optimize its website’s content to make it rank higher on search engines like Bing and Google. It goes without saying that most search engine traffic goes through Google (75%). Incorporating SEO practices can lead to… Read More