Tips to Optimize Your Site for Local Search

There are many factors in how well your website comes up for relevant searches. Here are some page elements to consider: Include your location. Search engines now localize based on the user’s location, but you still need to make it clear where you are located and the area that you serve.  Make sure this is… Read More

Why Media Relations Is a Business Imperative

Guest Post by Aaron Cohen, President, Aaron Cohen PR What does the superior vision of the beautiful mantis shrimp have to do with succeeding in media relations? First some background: a recent study published in the journal Optica about how the crustacean’s eyes may usher in the next generation of driverless cars garnered coverage in… Read More