Crowdsource Your Content

You want to create connections to key audiences with your online content and there is no better way than to get those very people to help create it. This is sometimes called ‘participation marketing” and the concept is simple and brilliant. People prefer experts over brands. They related to and connect better with people than… Read More

How to Optimize Your Press Release for Google

Is optimizing the visibility of your press release on search engines a goal for your press release? It’s a worthy goal to consider, as coming up in relevant search results has the potential to expand you reach beyond a media distribution list. Most people get their news mainly online. Here are the basics on how… Read More