Measuring Influencer Influence

Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately. Saying you are going to leverage the influence of one of more people who have a strong audience in your field or among your target audience is easy.¬†Figuring out who is really an influencer may… Read More

LinkedIn Strategy for the Independent Professional

If you are a one-person business, the thought of online marketing is probably overwhelming. With the demands of business development, sales, and customer service, there is little time for exploring opportunities online. Let me help you with LinkedIn. LinkedIn is a social network your business cannot afford to ignore. More than 562 million professionals worldwide… Read More