Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Social media is not free. It takes time to develop and implement your strategy. Increasingly, you need to pay to get your content seen. Every business is right to ask if the investment is worthwhile. The only way to know if you are getting a return on your investment for social media is to set… Read More
When developing your marketing strategy, focus on building relationships. “One and done” is wasted effort. Developing connection that allows for ongoing relationship creates greater dividends for your marketing investment. Establish Customer Relationships Focus on things that will keep your customer engaged after a sale. Keep customers happy and engaged at all times. Offering a subscription… Read More
Running Facebook ads as part of your digital marketing strategy? (You probably should.) One of the most important metrics within Facebook ads manager is ad frequency. The Facebook ad frequency metric shows you the number of times your ad has been seen by a unique user. An ad frequency of four means that each user… Read More