Get Ready for Voice Search

A recent survey found that almost 60% of U.S. adults say they have used voice search. Searches where someone speaks to a device – their phone, smart speaker, and the like – are increasing. Every brand needs to optimize for voice search. SEO best practices have focused on text-based searches. Voice searches are different and require… Read More

Social Listening Beyond Google Analytics

I’ve used Google Analytics to monitor for mentions of clients and topics for many years. However, there are now more tools that are worthy of consideration for tracking digital mentions of you, your brand, your company, and/or products. First, some props to the tool that started it all. Google Alerts is simple and free and it… Read More