Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Facebook continues to change its news feed algorithm to reduce the reach of content published by brands, but this is no time to turn your back on the platform. With 2.2 billion active users, Facebook remains an important online platform for every brand. As marketers, we need understand the changes and adapt the way we… Read More
Social media marketing uses social media platforms to communicate and engage with people. The goal can vary, from making new connections, to solidifying existing relationships, to defining subject matter expertise, and more. Because of the person-to-person nature of social media, it is a great tool for any digital marketing strategy that focuses on building any kind… Read More
Using the right words and phrases and paying attention to online content are the highly visible elements of search engine optimization (SEO). There are factors that relate to more technical details of your online presence. Whether you decide to research and fix these items yourself or just ask your tech support about them, here is… Read More