Guest Post by Samantha Villegas, APR, SaviPR I was recently honored as a finalist for Washington Woman in PR’s Woman of the Year Award. Their theme was #WomanUp, a phrase that means many things to many people. Indra Nooyi, CEO of Pepsi, once offered some insight into the way I interpret what it means to… Read More

Make Every Tweet Count

Everyone’s talking about the increased characters we now get on Twitter. I’ve seen arguments about why this is good as well as why it is bad. The number of characters isn’t as important as making sure every tweet makes a meaningful contribution to your digital strategy. Make every tweet count. On average, around 6,000 tweets are tweeted… Read More