Digital Strategy Case Study: Trucklogger

Trucklogger is an app that lets truckers manage their businesses on the road. It is one of several options available, and the developers wanted a digital strategy to highlight the benefits of their service and gain customers. The strategy work started with research. Several opportunities were identified for maketing the app. Strategies were developed around… Read More

3 Letters that Radiate Your Skill

A word to those of you who are professional communicators: make this the year that you you earn your APR credential. April is APR month to highlight the professional expertise represented by the credential and to encourage more PR pros to demonstrate their expertise by earning it. In the competitive public relations and communications career… Read More