Trucklogger is an app that lets truckers manage their businesses on the road. It is one of several options available, and the developers wanted a digital strategy to highlight the benefits of their service and gain customers. The strategy work started with research. Several opportunities were identified for maketing the app. Strategies were developed around… Read More
A word to those of you who are professional communicators: make this the year that you you earn your APR credential. April is APR month to highlight the professional expertise represented by the credential and to encourage more PR pros to demonstrate their expertise by earning it. In the competitive public relations and communications career… Read More
Today the Independent Public Relations Alliance (IPRA) today announced its board of directors for 2015. I am pleased to serve as website committee chair on the leadership team. IPRA represents independent practitioners in public relations, communications and marketing working in the Washington area. See the press release at the PRSA-NCC website.