Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Facebook Analytics is a free tool that lets you access audience demographics and measuring customer behavior across channels. Some new features were recently added. There is now more support for Facebook Pages and offline conversions that leverage artificial intelligence. Here is an overview of the changes: Omni-channel analytics were added for Facebook’s family of apps and services with… Read More
Trucklogger is an app that lets truckers manage their businesses on the road. It is one of several options available, and the developers wanted a digital strategy to highlight the benefits of their service and gain customers. The strategy work started with research. Several opportunities were identified for maketing the app. Strategies were developed around… Read More
Communicating effectively in the social media landscape means understanding and using hashtags. Using tags is a great way to link your content to related conversations, helping more people from your target audience to find you. The right hashtag can help drive brand recognition and boost the reach of any post. They are a must for tweets and… Read More
