Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
How well are you doing with SEO. A quick self-audit using free and inexpensive tools can offer a lot of insight. Assess Page Structure Does the title of each page include a relevant keyword? In addition to the title, is the keyword used in subheads, link text, general text and image labels? Spot Check Meta… Read More
Digital marketing opportunities change all the time. Efforts that were gold even a year a ago can go bust by now. Opportunities that didn’t exist six months ago can be your strongest assets today. Here are seven trends that could help you be a digital marketing master, not a disaster. Personalized content. Show visitors content based… Read More
Webmasters and content providers have been optimizing websites for search engines for more than 20 years. For many, this means their sites have a lot of search engine optimization (SEO) techniques that are not effective any more. There’s also the potential that many sites are missing some critical components of modern SEO. SEO is easy when… Read More