Kurtz Digital Strategy
High Impact Marketing and Communication
Is your content marketing all about words? It’s often easiest to create content in article form: a headline, a few subheads and a couple of paragraphs of text and you are done! The problem is that this is boring! Research by the Content Marketing Institute consistently shows that interactive, non-static content grabs attention. Content that… Read More
The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element. Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure you are there for them… Read More
I’m mostly all for looking on the positive side of things. Sometimes, we all need a reminder of what not to do. Here are some social media landmines to avoid. Don’t try everything. Have a plan for your social media and overall digital marketing. You need to know your goal and where you can reach your… Read More