Kurtz Digital Strategy
High Impact Marketing and Communication
Want to spend less time on social media and get better results? You can. Start by setting social media marketing goals that align to business objectives. The more specific your strategy is, the more effective the execution will be. The secret to success is taking time to define complete and meaningful goals. A good goal… Read More
Facebook and Instagram are sister channels. The former has the largest audience and the latter is popular with younger consumers who see Facebook as a bit stale. Most brands will want to leverage both. Here’s a reminder of the basics to do that well. Build community. Use your Facebook page to build relationships. People are… Read More
Google Analytics and Google Search Console can be used to check the performance of individual web pages. The data can help you optimize the page to serve the needs of your target audience. Google Analytics Page Analysis First, look at the page data. Go to the All Pages report under Behavior>Site content and search for… Read More