Often we focus our online marketing efforts on things we publish online. That’s great, but we also need to expand our audience to optimize on the impact of our content. … Continue Reading >
Increase Your Online Reach with Links
Search Engine Result Pages Have Changed
Search Engine Result Pages (SERP) have gotten more complex. No longer ads at top and a button with 10 results sandwiched in between, there are now a variety of SERP … Continue Reading >
Ack! Don’t Make these 5 Keyword Mistakes
Understanding your keywords is the foundation of search engine marketing. Those keywords change over time, so keyword research needs to be an ongoing activity. Avoiding some common mistakes can ensure