Facebook Adds Analytics Options

Facebook Analytics is a free tool that lets you access audience demographics and measuring customer behavior across channels. Some new features were recently added. There is now more support for Facebook Pages and offline conversions that leverage artificial intelligence. Here is an overview of the changes: Omni-channel analytics were added for Facebook’s family of apps and services with… Read More

Digital Strategy Case Study: Trucklogger

Trucklogger is an app that lets truckers manage their businesses on the road. It is one of several options available, and the developers wanted a digital strategy to highlight the benefits of their service and gain customers. The strategy work started with research. Several opportunities were identified for maketing the app. Strategies were developed around… Read More