Communication Archives - Page 81 of 81

Category: Communication

About This Blog

January 2, 2008/by Jill Kurtz

Certainly no one in the business of communication, public relations, marketing and related fields hasn’t felt the impact of the internet, e-mail, and related technologies on their efforts. Some are out in front on capitalizing on the inherent opportunities and others are still hoping to avoid the chaos altogether.

I think most professionals are somewhere in between, trying to learn about the opportunities presented by all these new technologies while working hard every day to do the best job for those who we serve.

It was no surprise to me when I read the article “Small shops, big business” in the the January 2008 PRSA publication Tactics and saw that one of the first challenges for independent PR practitioners in 2008 identified by Jon Pushkin, APR, was Web 2.0 and new media strategies: “How do we, as independent practitioners, take advantage of those to offer the best services to our clients?”

That is where I would place myself. I am always trying to digest the new opportunities and translate them into concrete ideas that will have a measurable difference in the work that I do. That effort led me to be among a small group that started the Fairfax County Public Schools web site in 1996 and later to implement the district’s Keep in Touch opt-in e-mail system. In 2006 the journey took me to Arlington Public Schools where I helped the district to employ the SchoolWires content management system to advance its web presence.

I accelerated my journey by taking a role as project manager for Balance Technology Group in Springfield VA. Balance is woman-owned company that works with a variety of clients to leverage the power of the Internet and related technologies to reach their goals. No two projects are ever the same as we always look at the latest tools to define the best solutions for our clients.

So, that’s where I am at right now in this web saturated world. I’ve decided to share my learning journey in this blog in hopes that others might benefit from the information and ideas I collect along the way.

About

December 27, 2007/by Jill Kurtz

Kurtz Digital Strategy Helps You Make the Best Impression Online

You never get a second chance to make a first impression. Kurtz Digital Strategy makes sure your business makes its best impression online, first time and every time.

Kurtz Digital Strategy develops online marketing and communication strategies for clients that achieve critical business goals. We ensure you develop and nurture mutually beneficial relationships between your organization and your target audiences.

We use content, websites, social communities , search engines and more to help businesses and organizations to develop relationships that help them thrive.

Key services include:

Jill Kurtz, APR

Jill Kurtz is the owner and principal strategist at Kurtz Digital Strategy. She is an expert at digital marketing, social media strategy, strategic communication, and public relations.

Strategic Approach to Your Project

Jill selects the right tools and the right messages that let clients get invested with their target audience for a long-term, ongoing relationship. She helps clients see the communication potential of the newest trends and technologies.

Jill is always learning about the latest ways to achieve communication goals. She enjoys finding ways to make new technologies help organizations achieve their business goals.

Marketing and Public Relations Experience

Prior to launching KDS, Jill served as in-house marketing and public relations expert for General Motors, International Paper, Fairfax County Public Schools, and American Public University System. Her project success stories show the variety of business goals that can be reached with the right online communication and marketing strategy.

Strategic Communication Accolades and Credentials

Kurtz Digital Strategy earned a 2018 Thoth Award of Excellence from the Public Relations Society of America National Capital Chapter (PRSA-NCC) .

Other awards include the Communitas Leadership Award (2010), Greater Springfield Chamber of Commerce Top Hat Service Award (2009), PRSA-NCC Thoth Award finalist (2009), The e-Gov Institute Pioneer Award (2004), NSPRA Golden Achievement Award (2009), CHESPRA Award of Excellence (2004), FCPS Robert R. Spillane Leadership Award finalist (2002), and the International Paper Corporate Award of Excellence for Media Communication (1991).

Jill earned and maintains the Accredited in Public Relations (APR) professional designation. She has a BA in Communication from the State University of New York at Buffalo.

Jill volunteers in various settings with her therapy dog, Keeper. She is also the volunteer coordinator for the Lovettsville Cooperative Market.

Connect with Jill on LinkedIn and Twitter.

About You

You are a smart business leader who has ambitious goals for your organization. An expert at running your business, you surround yourself with other experts who can help you to achieve your goals.

You know that your success relies on developing meaningful, ongoing connections – relationships – with your target audience. A partner with equal expertise in communication, public relations, and marketing will make your company soar. The right marketing partner will translate your business goals into effective strategies.

You need a trusted advisor who will focus on what you ask, be looking for the important issues and opportunities that are not on your radar, and always have your back. That’s me. (If you are a “Star Trek: The Next Generation” fan, I am the Deana Troi to your Captain Picard.)