Kurtz Digital Strategy
High Impact Marketing and Communication
Tips for getting the most out of e-mail based communication efforts.
Email marketing is a valuable marketing tool, with open and engagement rates that outstrip all social media channels. (Yes, even Facebook!) To get results, you have to format and compose emails that draw readers in. Write Subjects that Grab Attention It all starts with a great subject line and teaser text. That will be visible… Read More
You spend a lot of time composing email marketing. It’s painful when people unsubscribe and even more so when they flag your messages as spam. If that happens too often, you may not be able to send any messages to anyone. That would kill your email marketing strategy. You need to avoid doing things that… Read More
If you are like most marketers, you want your unsubscribe rate with every email you send. You live in fear that lots of people will leave your list. In these days of distilling everything into a metric, no one wants list size to decline. A smaller number is bad, right? It’s time to think more… Read More