Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Tips for getting the most out of e-mail based communication efforts.
It’s all about the headline. The headline will make or break your email campaign. There is nothing more important. Bottom line: write subject lines that get opened. Understand what captures attention and motivates someone to read more. Be conversational Write conversationally, as though you were speaking to a friend instead of writing business correspondence.  Write your… Read More
Is this you too? : According to Adestra and Flagship Research, most people check texts and emails first thing in the morning. That definitely happens at my house. The survey found that of US internet users under 35 and over 55, 61 percent checked email, social media, text messages, and voicemail before breakfast. One in… Read More
First there was no email, then it was seen as a great workplace distractor. Now, most of us spend every work day using email to get the job done. New tools like Slack are pushing us to the next frontier of business communication. After seeing references to Slack in several places, I took a look… Read More
