Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Tips for getting the most out of e-mail based communication efforts.
Your business needs control over its digital marketing. That means investing in a great website and email marketing. Today I focus on three ways to ensure that your email marketing is working for you and your target audience. Just about every day, we are reminded why we need to nurture our own marketing channels. Social… Read More
You need an email marketing strategy. You really do. Email is used by 3 billion people. If you’re doing business in the developed world, your customers are actively using email. Some other stats to consider: According to Constant Contact, for every $1 you spend on email marketing, you can expect an average return of $38.… Read More
Email is still one of the most effective tools for online marketing. Average open rates are better than average views across social media channels. You can control the look and feel and specify the call to action. Yet many marketers fail to invest in an effective email strategy. Common mistakes include: Lack of a tie… Read More