Nielsen Norman Group recently did some research about those emoji that are increasingly part of the clutter in all our inboxes. I was surprised to find that the research shows … Continue Reading >
Research Shows Emojis Don’t Help Email Opens
Dynamic Duo of Email and Social Media
Combining your email marketing and social media campaign efforts strategically can help you get the most impact from both.
Email is still the powerhouse of digital marketing. Social media tends … Continue Reading >
How to Make Email Marketing Work for Your Business
I’m seeing a trend with my clients. Those that use email as part of their digital marketing strategy have more success connecting with their target audience. Before and after COVID-19, … Continue Reading >