Email Is the Largest Channel for Marketing and Communication

More than 3.7 billion people use email. That makes email an even larger audience for marketing and communication efforts than Facebook, the king of all social channels. What’s more, the widespread adoption of smartphones means that email users are checking their messages more often than ever before. It’s a large, highly engaged audience. How People… Read More

People Are Connecting with You Most on Mobile

Today I am sharing some key findings of the Adestra 2017 Consumer Digital Usage and Behavior Study. The study lays out major trends in consumer usage and behavior of different technologies and devices in digital (web and email), mobile, and social media. The insights and statistics gives you insights for the general population. To get the most of… Read More