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Category: Generations

The impact of generational differences on communication.

October 6, 2020October 11, 2020 by Jill Kurtz

Things to Know About Gen Z

The newest crop of consumers are Gen Z. Just when you adjusted to Millennials, it is time to rethink some things for this new generation. While you don’t have to … Continue Reading >

Generations, Statistics Leave a comment
July 30, 2019August 4, 2019 by Jill Kurtz

Insight into Gen Z Every Marketer Needs to Know

Social Media Marketing

Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of … Continue Reading >

Communication, Generations, Research, Statistics consumer engagement, digital marketing, GenZ Leave a comment
July 19, 2018February 2, 2020 by Jill Kurtz

Understanding Gen X

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If you want to reach people born 1964-1982, you need to know about the profile of Generation X. A comprehensive report based on GlobalWebIndex’s research with a global sample size … Continue Reading >

Communication, Generations, Research, Statistics consumer engagement, digital marketing, Gen X Leave a comment

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