Kurtz Digital Strategy
High Impact Marketing and Communication
The impact of generational differences on communication.
Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of a New Generation,” a study by BBMG. BBMG and GlobeScan conducted a national survey of 2,058 consumers to better understand people’s relationship with brands and brand… Read More
If you want to reach people born 1964-1982, you need to know about the profile of Generation X. A comprehensive report based on GlobalWebIndex’s research with a global sample size of 94,314 gives you lots to consider. Most Gen Xers are busy professionals, have families, and have great spending power. Their online activities are more driven by purpose and… Read More
The 2016 Nielsen Social Media Report offers great insights for anyone who wants to connect with people online. Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers. And it turns out that social media users can be pretty receptive—especially heavy users, who spend over 3 hours per… Read More