Warm Up Your Thumbs: Texting Now Needed at Work

Recently, I needed to get help from someone I don’t interact with all the time. Being a solid Gen X communicator (we love emails and are very business-like about them), I sent her two very specific emails about what I needed. The deadline approached and no response. I wasn’t able to call, so I tried… Read More

How to Reach Your Audience When They’re Away from the Computer

A Marketing Sherpa Consumer Purchase Preference Survey shows that generations differ in how they like to get information when they are away from the computer. The survey compared the differences between millennials and baby boomers and found that when away from the desk, millennials are more interested in receiving email on their smartphones (53%) compared… Read More

Data: Millennials on Social Media

Snapchat is the fastest growing social media platform among millennials by a large margin, according to a new survey by Harvard University’s Institute of Politics. Harvard surveyed 2,011 Americans aged 18-29 and found that 36 percent have a Snapchat account, up from 28 percent last year. Further, Snapchat’s user base skews female. As for other… Read More