Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
The impact of generational differences on communication.
A Marketing Sherpa Consumer Purchase Preference Survey shows that generations differ in how they like to get information when they are away from the computer. The survey compared the differences between millennials and baby boomers and found that when away from the desk, millennials are more interested in receiving email on their smartphones (53%) compared… Read More
Snapchat is the fastest growing social media platform among millennials by a large margin, according to a new survey by Harvard University’s Institute of Politics. Harvard surveyed 2,011 Americans aged 18-29 and found that 36 percent have a Snapchat account, up from 28 percent last year. Further, Snapchat’s user base skews female. As for other… Read More
According to the Limelight Networks, Inc. second annual The State of the User Experience, time spent online in the past year has increased—with 45 percent of respondents spending more than 15 hours a week on their laptop, tablet, and/or phone. The group making up the majority of these power users is Baby Boomers—individuals aged 51-69.… Read More
