How to Reach Your Audience When They’re Away from the Computer

A Marketing Sherpa Consumer Purchase Preference Survey shows that generations differ in how they like to get information when they are away from the computer. The survey compared the differences between millennials and baby boomers and found that when away from the desk, millennials are more interested in receiving email on their smartphones (53%) compared… Read More

Communicate Timely Service Information by Text

Today‚Äôs consumers expect timely service-based communications by text messaging to their phones. So, if you are sending something, dispatching someone to help, or notifying of a fix, text messaging is the tool for you. The 2016 Transactional Messaging Consumer report from Vibes offers data, insights, strategies, and use cases for meeting this strong consumer expectation.… Read More