Email Is the Largest Channel for Marketing and Communication

More than 3.7 billion people use email. That makes email an even larger audience for marketing and communication efforts than Facebook, the king of all social channels. What’s more, the widespread adoption of smartphones means that email users are checking their messages more often than ever before. It’s a large, highly engaged audience. How People… Read More

People Are Connecting with You Most on Mobile

Today I am sharing some key findings of the Adestra 2017 Consumer Digital Usage and Behavior Study. The study lays out major trends in consumer usage and behavior of different technologies and devices in digital (web and email), mobile, and social media. The insights and statistics gives you insights for the general population. To get the most of… Read More

Social Media Use Growing Globally

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed three billion. The number of active social media users is growing at a rate of one million new users per day. Facebook continues to be the largest social platform and now has more than… Read More