Effective Video Tips Gleaned from the Best

Pew Research Center recently examined YouTube channels with at least 250,000 subscribers to gain insights. These popular channels alone posted nearly a quarter-million videos in the first seven days of 2019, totaling 48,486 hours of content. YouTube is a global phenomenon. Just over half of these channels (56%) posted a video during the first week… Read More

Insight into Gen Z Every Marketer Needs to Know

Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of a New Generation,” a study by BBMG. BBMG and GlobeScan conducted a national survey of 2,058 consumers to better understand people’s relationship with brands and brand… Read More

The Right Link Text Will Get You Ahead

Recent research by Nielsen Norman Group gives great advice on the best link labels.  To get the most clicks, write specific links that set sincere expectations, are substantial enough to stand alone, and are as succinct as possible. As people scan your site, they look for links to get them to the information you want. Keep these four elements in… Read More