Kurtz Digital Strategy
High Impact Marketing and Communication
Findings that can guide communication efforts.
A new survey of primarily corporate communications professionals identified the hottest trends in public relations and some that aren’t so hot. What’s hot: storytelling, content marketing and thought leadership. The survey was conducted by Frank Strong in collaboration with Ned Lundquist, an IABC Fellow. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.… Read More
Videos draw attention on Facebook. Your content plan should include creating and sharing videos. What Facebook videos get attention? The topic chosen, length of the video, the content, and the amount of text will affect your results. Data collected by BuzzSumo based on 100 million Facebook videos offers insight into what to do to create video that works… Read More
A Pew Research Center survey of U.S. adults conducted in January 2018 finds the vast majority of internet users (88%) say the internet has been a mostly good thing for them personally. However, Americans are somewhat more ambivalent about the impact of digital connectivity on society as a whole. A majority of online adults (70%) believe… Read More