Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Findings that can guide communication efforts.
A Pew Research Center survey of U.S. adults conducted in January 2018 finds the vast majority of internet users (88%) say the internet has been a mostly good thing for them personally. However, Americans are somewhat more ambivalent about the impact of digital connectivity on society as a whole. A majority of online adults (70%) believe… Read More
BuzzSumo has recently finished a review of 100 million articles published in 2017. They found important trends for everyone who is using social media to market their business. The biggest finding: social sharing has halved since 2015. Getting likes and shares is not an effective goal for your digital strategy. The BuzzSumo 2018 Content Trends… Read More
The “Global Digital Future in Focus” study from comScore suggests that website visits are flat and mobile visits are growing. The data also shows that while there are still more visitors from desktops, mobile visitors spend more time at sites. More findings: Applications dominate mobile minutes. Within the US, apps were responsible for 88 percent… Read More