Kurtz Digital Strategy
High Impact Marketing and Communication
Findings that can guide communication efforts.
Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of a New Generation,” a study by BBMG. BBMG and GlobeScan conducted a national survey of 2,058 consumers to better understand people’s relationship with brands and brand… Read More
Recent research by Nielsen Norman Group gives great advice on the best link labels. To get the most clicks, write specific links that set sincere expectations, are substantial enough to stand alone, and are as succinct as possible. As people scan your site, they look for links to get them to the information you want. Keep these four elements in… Read More
The percentage of Americans who go online, use social media, or own key devices has remained stable the past two years, according to Pew Research Center data. The shares of U.S. adults who say they use the internet, use social media, own a smartphone or own a tablet computer are all nearly identical to the… Read More