Nielsen Report Offers New Data on Social Media Use

The 2016 Nielsen Social Media Report offers great insights for anyone who wants to connect with people online. Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers. And it turns out that social media users can be pretty receptive—especially heavy users, who spend over 3 hours per… Read More

What Your Audience Wants

While 86% of social media users want to and do follow brands on social, many brands make it hard by posting undesirable and annoying content. This and other insights come from a recent study by Sprout Social. Sprout surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social,… Read More

The Sad Story of the Global Gender Gap

Apparently, we won’t see the workplace gender gap close in our lifetimes.  The World Economic Forum has just released the 2016 Global Gender Gap Report. More than a decade of data reveals that progress is slow and the gaps won’t close any time soon. The report quantifies the magnitude of gender disparities and tracks progress over time, with a specific focus on… Read More