Category: Statistics

Insightful numbers.

Follow up email improves your ROI

Follow Up Email Improves Your ROI

Guest Post By: Erin Alli You know follow up emails are important to your business. You’ve heard the statistics. Do you have them in place though?  Many people put this off because they think: What should I write? How often should I follow up? What should I expect in return? Will I be bothering people […]

Users of major social media networks continue to grow

Active Users on Major Social Networks

The number of people with accounts on major social networks continues to grow. While some networks are gaining users and the growth of others has plateaued, more and more people in the U.S. are participating on social media. Below is a chart of active users on the largest social networks from Pew Research Center. You […]

customer service on social media

Social Media Becoming an Expected Source for Customer Service

I’ve noticed lately that people expect (demand, really) customer service from brands on social media. Is your social media monitoring and management plan up to the challenge? Research Shows Expectations First, some data. Sprout Social’s latest “Index Report” finds a disconnect between consumer expectations of brands on social and how brands prioritize their channels. Consumers […]