Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Insightful numbers.
A Marketing Sherpa Consumer Purchase Preference Survey shows that generations differ in how they like to get information when they are away from the computer. The survey compared the differences between millennials and baby boomers and found that when away from the desk, millennials are more interested in receiving email on their smartphones (53%) compared… Read More
Bloomberg is reporting that Snapchat reached 150 million daily users, up from 110 million in December. For some perspective, this surpasses Twitter’s 140 million daily users. Do we all need to stop tweeting and start snapping? Not necessarily. While Snapchat use is growing, Twitter has been dealing with the growing pains of a social channel… Read More
The number of people with accounts on social networks continues to grow. While some networks are gaining users more quickly than others, more and more people in the U.S. an around the world are participating on social media. Below is a chart of monthly active users on the largest social networks. For a sense of… Read More
