Category: Statistics

Insightful numbers.


How Often to Post on Social Media

Here’s the #1 question I answer: “How often should I post to social media?” There’s no one right answer, but I can offer insight.

First, you need to consider your goals and audience. Post zero times to places where you audience isn’t or that don’t support your goal. Quality content always beats quantity. If you don’t have anything great to post, don’t post.

Now that we have that out of the way, here are the current guidelines for the most commonly used platforms:

  • On Instagram, post between 3-7 times per week
  • On Facebook, post between 2-5 times a week
  • On Twitter, post between 1-5 times a day
  • On LinkedIn, post between 1-5 times a week

Every social media account is unique, so looking at your metrics is absolutely key to getting the right frequency.

Frequency on Instagram

It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than once per day.

Key Instagram statistics:

  • The average user spends 30 minutes a day on Instagram
  • 81% of people use Instagram to research products and services
  • 63% of American users check Instagram at least once a day

Posting on Facebook

It is generally recommended to post once a day, no more than daily. Some studies have even found less engagement if you’re posting more than that.

Key Facebook statistics:

  • Facebook is the world’s third most-visited website
  • More than half of American users check Facebook several times per day
  • The average user spends 34 minutes per day on Facebook
  • 80% of people access the platform using mobile only

Tweeting Guidelines

It is generally recommended to post no more than 3-5 times per day. People on Twitter are looking for news and events.

Twitter statistics:

  • 42% of American users check Twitter at least once a day
  • Users spend about about 15 minutes per visit

Using LinkedIn

On LinkedIn, post once a day and generally on business days.

LinkedIn facts:

  • Companies that post weekly on LinkedIn see a 2x higher engagement rate
  • 12% of American users check LinkedIn several times a day

Instagram at 11

Instagram launched in 2010. Here are important stats for marketers to know in the platform’s 11 years:

  • Over 1 billion people use Instagram every month (88% are outside of the US)
  • Instagram has 140 million U.S. users
  • Instagram is the 9th most popular Google query
  • In terms of active users, Instagram is outranked only by Facebook, WhatsApp, and Facebook Messenger
  • Users are about half male, half female
  • Instagram users spent an average of 30 minutes per day on the platform in 2020
  • 81% of people use Instagram to help research products and services
  • 11% of people use Instagram as a news source
  • 500 million people use Instagram Stories every day
  • 90% of Instagram users follow a business
  • The average Instagram business account posts once per day and sees an average 1.46% monthly followers growth
  • The average engagement rate for an Instagram post by a business account is 0.96%
  • How-to tutorials are the most popular form of Instagram video content

Meet the Gen Z Shopper

DealAid recently released the “Generation Z Shopping Report” to summarize data collected from 1130 Gen Z consumers in the US.

Generation Z is an age group born between 1995 and 2010. Their spending power is pegged at over $140 billion annually. Further, they influence up to $600 billion in spending by others.

Marketers need to understand the preferences of this up and coming consumer group now to gain their business and their loyalty.

Key Gen Z Shopping Behaviors

  • 87.6% of Gen Z consumers do more shopping online than in-store
  • Amazon Shopping & Walmart Shopping are two most popular shopping apps among Gen Z
  • 60.2% of Gen Z consumers prefer to receive discounts and coupons via email while 49.9% and 37.2% prefer to receive deals via social media and in-app respectively

See all the findings in the Generation Z Shopping Report.