Effective Video Tips Gleaned from the Best

Pew Research Center recently examined YouTube channels with at least 250,000 subscribers to gain insights. These popular channels alone posted nearly a quarter-million videos in the first seven days of 2019, totaling 48,486 hours of content. YouTube is a global phenomenon. Just over half of these channels (56%) posted a video during the first week… Read More

Insight into Gen Z Every Marketer Needs to Know

Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of a New Generation,” a study by BBMG. BBMG and GlobeScan conducted a national survey of 2,058 consumers to better understand people’s relationship with brands and brand… Read More