Understanding Gen X

If you want to reach people born 1964-1982, you need to know about the profile of Generation X. A comprehensive report based on GlobalWebIndex’s research with a global sample size of 94,314 gives you lots to consider. Most Gen Xers are busy professionals, have families, and have great spending power. Their online activities are more driven by purpose and… Read More

Survey Shows Public Relations Trends

A new survey of primarily corporate communications professionals identified the hottest trends in public relations and some that aren’t so hot.  What’s hot: storytelling, content marketing and thought leadership. The survey was conducted by Frank Strong in collaboration with Ned Lundquist, an IABC Fellow.  The survey was conducted in February 2018 and 155 respondents completed the questionnaire.… Read More

We Still (Mostly) Like the Internet

A Pew Research Center survey of U.S. adults conducted in January 2018 finds the vast majority of internet users (88%) say the internet has been a mostly good thing for them personally. However, Americans are somewhat more ambivalent about the impact of digital connectivity on society as a whole. A majority of online adults (70%) believe… Read More