Facebook Insights Worth a Look

Facebook continues to add metrics to Insights for page managers. If you haven’t taken a look at your data recently, it’s time to dive in again. You’ll get valuable information about your community. When Your Fans Are Online Insights answer the common question of when to post with the When Your Fans Are Online chart.  Tap… Read More

Email Is the Largest Channel for Marketing and Communication

More than 3.7 billion people use email. That makes email an even larger audience for marketing and communication efforts than Facebook, the king of all social channels. What’s more, the widespread adoption of smartphones means that email users are checking their messages more often than ever before. It’s a large, highly engaged audience. How People… Read More