Survey Shows Public Relations Trends

A new survey of primarily corporate communications professionals identified the hottest trends in public relations and some that aren’t so hot.  What’s hot: storytelling, content marketing and thought leadership. The survey was conducted by Frank Strong in collaboration with Ned Lundquist, an IABC Fellow.  The survey was conducted in February 2018 and 155 respondents completed the questionnaire.… Read More

We Still (Mostly) Like the Internet

A Pew Research Center survey of U.S. adults conducted in January 2018 finds the vast majority of internet users (88%) say the internet has been a mostly good thing for them personally. However, Americans are somewhat more ambivalent about the impact of digital connectivity on society as a whole. A majority of online adults (70%) believe… Read More