The State of Social Media in 3 Graphics

These three graphics assembled by ClickZ Intelligence offer a great snapshot of the state of social media today. Who’s On Social Media? The social media population of today is the same as the total world population in the 1950s. Social media are shaping every aspect of the world today, from politics to social causes to food… Read More

Nielsen Report Offers New Data on Social Media Use

The 2016 Nielsen Social Media Report offers great insights for anyone who wants to connect with people online. Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers. And it turns out that social media users can be pretty receptive—especially heavy users, who spend over 3 hours per… Read More

What Your Audience Wants

While 86% of social media users want to and do follow brands on social, many brands make it hard by posting undesirable and annoying content. This and other insights come from a recent study by Sprout Social. Sprout surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social,… Read More