Insight into Gen Z Every Marketer Needs to Know

Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of a New Generation,” a study by BBMG. BBMG and GlobeScan conducted a national survey of 2,058 consumers to better understand people’s relationship with brands and brand… Read More

3 No Fail Instagram Strategies

The stats related to Instagram make it clear why every brand needs to consider this social platform: More than a billion people use Instagram every month. Of the social networks, only Facebook and YouTube have more people logging in. And of Instagram’s 1 billion monthly active users, more than 500 million of them use the platform every day. Learning… Read More