Category: Statistics

Insightful numbers.


Topline Digital Trends

Here’s some of the latest data on digital use worldwide, compiled by the folks at TNW.

  • More than 3.8 billion people, more than half of the world’s total population, use social media
  • Globally, more than 5.19 billion people use mobile phones
  • The average internet user now spends 6 hours and 43 minutes online each day, with more than one-third of that time spent using social media.
  • Mobile phones now account for more than half of all the time we spend online. Roughly 53% of all web page requests now come from mobile phones, but computers still account for 44 percent of the total.
  • Apps account for 10 out of every 11 minutes spent using mobile devices.
  • Across mobile devices and computers, we now spend an average of 2 hours and 24 minutes per person, per day using social media.
  • Facebook is still the top social channel with 2.5 billion monthly active users.
  • TikTok has 800 million monthly active users, with more than 60 percent in China.
  • 43% of the world’s internet users between aged 16-64 use voice search and voice command.
  • 64% of internet users care about privacy – how companies use their data.
  • More than 4 in 5 internet users aged 16-64 around the world play video games every month.
  • 90% of internet users aged 16 to 64 watch online videos each month.
  • 75% of the world’s internet users aged 16 to 64 make purchases online each month, and consumers are more likely to purchase through a mobile device than through a laptop.

Of course, all of this data predates the changes COVID-19 have brought to the world. The data does give interesting insights into behaviors that is worthy of consideration in your approach to digital marketing.

Who Is Online?

Think just about everyone is online, using the internet and social media? And, that we all have smartphones? Actually, the majority do, but thinking we ALL do is a mistake. This according to the latest data on who is online worldwide from Pew.

Who Is Online in the United States

  • 90% of people report using the internet at least occasionally, via computer or smartphone
  • 84% of people 50 and older use the internet at least occasionally, 98% of people age 30-49 and 100% of people age 18-29
  • In general, the higher a person’s level of education and income, the more likely they are to be online
  • 81% have a smartphone
  • 73% use social media (56% o people 50 and over, 84% of people age 30-49 and 91% of people age 18-29)

The Pew analysis focused on internet, social media and mobile phone use in 34 countries. Data was drawn from a Pew Research Center survey conducted across 34 countries from May 13 to Oct. 2, 2019, totaling 38,426 respondents. Data on internet and mobile phone usage for the United States is from a Center survey of 1,502 respondents conducted Jan. 8 to Feb. 7, 2019.

What People Do Online

 

Social Media by the Numbers

A lot of anecdotal information gets passed around about social media. That can be helpful in eyeing trends, but it is best to check with an authoritative data source to know the real numbers. For me, that is Pew. Here’s their latest snapshot.

Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. In all, 72% of Americans use some type of social media.

The social media user base is representative of the broader population. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years.

YouTube and Facebook are the most-widely used online platforms. Smaller shares of Americans use Twitter, Pinterest, Instagram and LinkedIn.

Pew Data on Social Platforms

For many users, social media is part of their daily routine. Roughly three-quarters of Facebook users – and around six-in-ten Instagram users – visit these sites at least once a day. Frequency is less on other platforms.