Facebook Adds Analytics Options

Facebook Analytics is a free tool that lets you access audience demographics and measuring customer behavior across channels. Some new features were recently added. There is now more support for Facebook Pages and offline conversions that leverage artificial intelligence. Here is an overview of the changes: Omni-channel analytics were added for Facebook’s family of apps and services with… Read More

Test Your Website Navigation

Great website content is only found with great website navigation. Tree testing can help you to effectively evaluate your site navigation and avoid common mistakes. A tree test evaluates a hierarchical category structure, or tree, by having users find the locations in the tree where specific tasks can be completed. It helps you quickly determine whether… Read More

Creative Snapchat Marketing

Guest Post by Kara Whittaker, Ghergich & Co. Snapchat isn’t just a site for entertainment—for teens sharing silly memes or photos, or for adults sharing goofy picture edits. Snapchat has a viable place in a dynamic marketing plan—but only if you understand what it does, how it works, and what tools you can capitalize on.… Read More