Content Marketing Gold – The Podcast

Guest Post by  Tracy Schario, APR “Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler, Co-founder & Creative Director, Velocity Partners I’ve been exploring the synergies of public relations and content marketing. This quote simply defines the purpose of content marketing. It is also the public relations corollary to PR’s role in… Read More

6 Ways to Win with Content Distribution

You have content, and it is probably pretty great, but how’s your distribution? Probably not so great. Even if you already have an audience and a channel or two that give you some traffic to your content, there is always another distribution channel you could use. And, you should. Far too businesses that engage in content… Read More

Facebook Offers More Audience Options for Ads

Facebook has updated custom audience options for ads. To access the new options, open your Business Manager dashboard, select Audiences, and then the Create Audience tab. The new Engagement options are available under the  Custom Audience option. Previously, there were only four options in the Engagement tab. Now there are options for video, lead form, canvas, Facebook page, and Instagram.… Read More