Snag Blog Readers with Twitter

Twitter has largely settled into a social media platform for news and events. It also presents an opportunity to increase your blog readers. Establish a Presence on Twitter First you have to establish a presence on Twitter.  Make sure your branding makes a solid connection between you, your business and your blog. Don’t create confusion… Read More

3 Mistakes with LinkedIn Groups

An effective strategy on LinkedIn must include LinkedIn groups. Business people of all types should participate in groups. There are groups for just about every industry, interest area, alma mater and more. Making groups work for you takes a strategic approach. Here are common mistakes to avoid. Mistake #1: Lurking Data shows that many LinkedIn users watch… Read More

Facebook Is Changing and Your Brand Still Needs to Be There

Facebook continues to change its news feed algorithm to reduce the reach of content published by brands, but this is no time to turn your back on the platform. With 2.2 billion active users, Facebook remains an important online platform for every brand. As marketers, we need understand the changes and adapt the way we… Read More