Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Great social media and other communication tools you want to try.
Guest Post by Tracy Schario, APR “Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler, Co-founder & Creative Director, Velocity Partners I’ve been exploring the synergies of public relations and content marketing. This quote simply defines the purpose of content marketing. It is also the public relations corollary to PR’s role in… Read More
You have content, and it is probably pretty great, but how’s your distribution? Probably not so great. Even if you already have an audience and a channel or two that give you some traffic to your content, there is always another distribution channel you could use. And, you should. Far too businesses that engage in content… Read More
Facebook has updated custom audience options for ads. To access the new options, open your Business Manager dashboard, select Audiences, and then the Create Audience tab. The new Engagement options are available under the Custom Audience option. Previously, there were only four options in the Engagement tab. Now there are options for video, lead form, canvas, Facebook page, and Instagram.… Read More