Think Mobile When Creating Facebook Video

Your digital marketing should include video. Period. Video content generates the most user response. Research done by Buzzsumo indicates that videos on Facebook are more likely to reach and engage audiences than any other post type. Here are key things to think about as you create video. 1. Design your video for mobile. According to eMarketer, more than… Read More

Connect Like a Pro on LinkedIn

How do you treat LinkedIn connection requests? Do you accept them all? Do you apply certain criteria when considering requests? Do you only connect with people you know outside of LinkedIn? Managing your LinkedIn network is a personal thing. There is no one-size-fits-all answer. You do want to connect strategically. First, define your goal. Why… Read More