Client Stories

Digital Marketing Strategy

COVID Shutdown? No Problem!

Good Company Doughnuts & Café GROWS During the Pandemic

Marketing Plan & Implementation

Website Development

Email Marketing Strategy

Kurtz Digital Strategy worked with the family behind Arlington’s Good Company Doughnuts & Cafe before they even had space secured for their all-day cafe concept. We were feeling great when the doors opened, and then COVID rules completely changed the game.

The owners knew their handmade New England doughnuts would be a hit in the Washington DC area market. They just needed people to come through the door and they’d be hooked.

Kurtz Digital Strategy Created a Digital Marketing Strategy

We took several steps that culminated in a comprehensive digital marketing strategy that created awareness and built interest that had people waiting in line on opening day.

The project included:

  • Market research and data analysis
  • Defining digital marketing platforms and approaches
  • Creating a digital footprint
  • Website development and growth
  • Measuring ROI and progress toward goals

Expected and Unexpected Results

Good Company had customers streaming in from day one. People who lived and worked nearby were able to track the progress of the café’s development and were eager to give it a try. Metrics showed steady audience growth on all social media, the website and other digital channels used in their strategy.

Their strong digital marketing plan was their immunity against the COVID shutdown. They were able to stay connected with customers even when people could not enter the café. Not only did they survive, they expanded to new locations during the pandemic!

“Kurtz Digital Strategy was instrumental to organizing our online marketing efforts.  Jill expertly analyzed our needs, most of which we didn’t even know we needed, and developed a simple strategy that we could actually implement.  As a startup, we were constantly learning and evolving; however, Jill’s patient guidance kept us focused on the implementation of our strategy to maximize our limited resources.  We can’t say enough about how great it’s been working with Jill and I’d recommend her services to anyone looking to grow their business.” – Charles Kachadoorian

Non-Profit Creates a Buzzing Community Hub

The Smith Mountain Lake Pavilion Draws Crowds to Become a Community Fundraiser

Marketing Plan & Implementation

Email Marketing Strategy

Website Development

Anyone who passes by Downtown Moneta Virginia can’t miss the large white tent. And, many have probably attended an event or two there. In just a few short months, the Smith Mountain Lake Pavilion transformed an empty field into a community event space that raises money for local nonprofits.

This great concept came to life through an online marketing plan developed by Kurtz Digital Strategy.

Kurtz Digital Strategy Created a Digital Marketing Strategy

The SML Pavilion needed to start creating buzz before there was an actual facility to create interest. The answer was a strong online marketing plan that generated a fan base and allowed the very first event to draw a crowd.

The project included:

  • Social media marketing strategy
  • Email marketing strategy
  • Media outreach
  • Website development and maintenance
  • Ongoing support for marketing activities

Drawing People In

Since its inception, the SML Pavilion has seen growth in online followers and engagement. A growing list of email subscribers keep up with the venue calendar and buy tickets online.

Participating nonprofits have been able to draw crowds to concerts, bingo nights, and other events that increase support for their organizations.

“Kurtz Digital Strategy has been instrumental in the building of our business. They are prompt, motivated and pay attention to detail. I would highly recommend them.” – Fred Sylvester

Federal Consultant Showcases Niche Expertise

Samos Advisors Attracts Federal Clients for Valuable Expertise

Competitor Research

Email Marketing Strategy

Website Development

Just about every business has that competitor who seems to get all the attention. Samos Advisors hired Kurtz Digital Strategy to showcase their value and earn new business. It worked.

Kurtz Digital Strategy Created a Digital Marketing Strategy

Samos Advisors has provided consulting to federal agencies and contractors for many years, but their expertise in earned value management systems (EVMS) really differentiates them from the competition. Unfortunately, that wasn’t clear online.

The project included:

  • Competitor research
  • Website development and maintenance
  • Email marketing strategy
  • Content marketing strategy
  • Ongoing support for marketing activities

ROI: A Full Calendar

Samos Advisors now has a full calendar of consulting engagements. Carefully focused marketing activities have gotten the attention of their target customer. The phone is ringing and businesses is booming!

“Jill Kurtz did an awesome job redesigning my website. Jill’s step-by-step design and development approach made it easy to bundle my professional services into a cleaner new website look!” – Basil Soutos

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