Just Make It Happen
Iron Forged Group Needed a Website to Establish Credibility
Josh Salmanson is a uniquely qualified consultant who is too busy to create a website for his Iron Forged Group business. But, without a website, he was invisible online. He came to the right place.
KDS translated Josh’s vision for his business into a website that establishes his identity online. His site creates a credible first impression with potential clients who want to see his credentials and his services.
Leveraging WordPress to Create a Targeted Website
The development process followed KDS’s proven four phase process that ensures that result advances the business’ goals, addresses client and prospect’s needs, and is a digital home base that easily scales as the business grows.
The website was developed in WordPress, using the Enfold theme as the framework. Content was developed that highlights Iron Forged Group’s strengths and capabilities. Content can be added and extended quickly and easily.
KDS now provides maintenance support to make sure this website remains secure and provides a user experience worthy of Iron Forged Group’s reputation.
On Time and On Budget
Kurtz Digital Strategy delivered a custom website on time and on budget.
“Jill and her team are fantastic. The work that they have done for Iron Forged Group’s new website is terrific. They picked up a struggling effort and delivered a masterpiece tailored specifically for our needs within weeks. They made the process simple, painless, and quick and they have delivered a site that allows my small consulting firm to project a significantly larger and more polished presence than ever before. We will absolutely continue to use them as our go to team.” – John Salmanson
Showcasing the Offline Experience Online
Customers Are Drawn to the Door by the Lake Denim Website
Most people appreciate the sense of a place before the decide to visit. Located in an place where people come for everything from high-end vacations to hard-working jobs, Lake Demin had a story to tell. They are the place for men needed to look good on the links as well as men doing jobs that need affordable work clothes.
Kurtz Digital Strategy Created a Website That Tells the Story
Lake Demin was established after many years as a flea market based business. The website highlights the range of sizes and clothing options and the attractive pricing. Customers who come in are ready to buy!
The Lake Denim website:
- Uses WordPress and highly-ranked plug-ins
- Showcases the brand
- Features shirts, jeans and more for sale
- Was developed to allow for growth
Website Brings in Customers
The website was launched just prior to the store grand opening. The site welcomes customers to the store and provided easy directions. Many customers say they found the store online!
“100% satisfied with our website. Jill and her team are very easy to work with. Questions for help are answered very quickly. – Thomas Kleiderlein
Local Beats National
A New Website and Marketing Plan Skyrockets Business
When you are a locally-owned company that competes with large national chains, it can be hard to get attention online. Loudoun County-based Pack Rat Hauling was being out-spent online and losing opportunities to serve customers. Kurtz Digital Strategy was brought on as the company’s online marketing partner.
Kurtz Digital Strategy Created the Right Website and More
The first major initiative was to recreate the website to reflect all current service offerings and to be accessible to an older core customer base. Website content was written to use keywords and speak to customer needs.
With a great web presence, the next phase was to optimize other areas of online marketing. The company’s Google My Business listing was claimed and optimized. It now comes up for an appropriate radius of local searches. It offers accurate information and drives potential customers to an easy-to-use website.
Web Visitors Become Customers
The greatest achievement of this project was that Pack Rat Hauling grew enough to hire a full time marketing team member!
- Increased conversions of website visits to requests for quotes
- Accurate Google Places results displayed for local searches
- Improved rank for keywords in Google searches
“Jill Kurtz has done a fantastic job from start to finish in recreating the website for my business, Pack Rat Hauling. She is very detail oriented and is great at prioritizing based on the customer’s needs. I would not hesitate to refer her to other business professionals and will certainly be using her myself as the needs arise in the future.” – Michael Scott