search engine optimization for your website

SEO for your New Website

A common concern for businesses that create a new website is whether it will be found. Does the adage “if you build it, they will come” apply to search engines? The answer is largely yes, if you build your new website with SEO in mind. You will need: Content that uses the language people use […]

Photo by Olya Kobruseva

Establishing Your Brand Identity  

Guest post by Heather Snyder, Heather Hearts Art Establishing your brand identity is a crucial first step in ensuring your company’s success. Think of it as an elevator pitch. A brand needs to be appealing, easy to understand, and feature exactly what the business is about. Brand identities may utilize a logo, specific colors, fonts, […]

how to get your email marketing messages read

Email Marketing: Winning in the Inbox

Did you know that the average person gets more than 120 emails each day? That creates a lot of clutter in the inbox. How do you get your email marketing message to be one that is opened and read? Structure Your Email Message Well Paying attention to the details will help your messages win attention. […]