Market Yourself with Reviews and Testimonials

Testimonials and reviews are a great way to showcase your great work. They are more powerful than anything you say about yourself because they come from clients. Most people say they rely on recommendations from people they know to make purchasing decisions, so your testimonials and reviews have tremendous marketing value. Ask for Reviews Have… Read More

Get More People to Create Content for Your Brand

You talking about you is fine as long as you do it in an interesting way. Others talking about you is likely to get more attention. There are many content channels and content creators that may be highly valuable to your brand. Contributors, bloggers, social influencers, and thought leaders are all worth evaluating. Focus on finding… Read More

Survey Shows Public Relations Trends

A new survey of primarily corporate communications professionals identified the hottest trends in public relations and some that aren’t so hot.  What’s hot: storytelling, content marketing and thought leadership. The survey was conducted by Frank Strong in collaboration with Ned Lundquist, an IABC Fellow.  The survey was conducted in February 2018 and 155 respondents completed the questionnaire.… Read More