Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
I’ve participated in several webinars and workshops lately on the future of digital marketing. Everything is always changing! Here I share some themes. Convergence Currently, people generally engage with six different channels for a brand before making a purchase decision. As marketers, we know this because keeping all those channels up to date is a daunting… Read More
Guest Post by Elissa Leif, CEO, MiniMatters, LLC As Jill wrote in a recent post, getting emotional with your audience is a good strategy, as emotional connection with your organization leads to more engagement and spending. At MiniMatters Video + Marketing, our prime area is video, which provides many opportunities for building this sort of… Read More
Effective digital marketing takes a deliberate approach to research, planning, managing and measuring. Marketers that take the time to get through all these steps will be rewarded with measurable success. There are many channels, tactics and tools for marketers to choose from. A plan will increase the chances that you use the right mix for… Read More