Kurtz Digital Strategy
High Impact Marketing and Communication
The headline or title is the most important part of your content. In the case of email, make that the subject line. It is the first thing people read and it is what they use to decide if they will read further. Write the headline last, after you know exactly what content it will represent.… Read More
Guest Post by Ashley Lipman The average small business spends nearly 8 percent of their gross revenue on marketing each year. One of the main things a business owner needs to consider when developing their marketing strategy is how to appeal to mobile users. Considering that over 72 percent of the people in the world… Read More
Digital marketing success starts with picking the right channels to use for your marketing. Choosing the right social platform for your business and your goals takes some research to determine. There is no right choice for all businesses. Don’t blindly model what another business is doing. Take time to assess what is really right for… Read More