Prepare for the Future of Digital Marketing

I’ve participated in several webinars and workshops lately on the future of digital marketing. Everything is always changing! Here I share some themes. Convergence Currently, people generally engage with six different channels for a brand before making a purchase decision. As marketers, we know this because keeping all those channels up to date is a daunting… Read More

Storytelling Interview Questions – A Tool for Gathering Stories with Emotional Connection

Guest Post by Elissa Leif, CEO, MiniMatters, LLC As Jill wrote in a recent post, getting emotional with your audience is a good strategy, as emotional connection with your organization leads to more engagement and spending. At MiniMatters Video + Marketing, our prime area is video, which provides many opportunities for building this sort of… Read More