Getting Attention for Your Content

Everyone is in the content marketing game. We are all vying for attention. Getting attention for your content requires that you have an intentional strategy. There are 5 steps to developing content that gets attention: planning, audience targeting, creation, distribution, and optimizing. Plan Your Content Strategy You are busy, but you need to be strategic… Read More

Content Marketing Gold – The Podcast

Guest Post by  Tracy Schario, APR “Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler, Co-founder & Creative Director, Velocity Partners I’ve been exploring the synergies of public relations and content marketing. This quote simply defines the purpose of content marketing. It is also the public relations corollary to PR’s role in… Read More

Why Focusing on Page Views Is a Misguided Content Strategy

Guest Post By Leischen Stelter, editor, In Public Safety It’s one of the cardinal rules of writing, but it’s easy to forget that writing to (and reaching) a target audience is more important than the number of people you reach. As the editor of the blog In Public Safety, all content is focused on reaching those… Read More