Google My Business Listing Essential for SEO

The first thing that comes to mind when you think about search engine optimization (SEO) may be keywords married with a goal to be in the “10 ten search results.” A large player in your search visibility may be something you have scarcely noticed: your Google My Business listing. Your listing plays a large role… Read More

LinkedIn Beyond Professional Networking

It is time to think beyond using LinkedIn for networking and leveraging it for marketing. The platform offers a growing suite of marketing options that are worthy of consideration. LinkedIn is used by 25 percent of U.S. adults, according to the latest data from Pew Research Center. Further, 50% of Americans with a college degree use… Read More