value of a blog for business marketing

The Value of a Blog for Business Marketing

Blogs have been around since the mid 90’s. What is the value of a blog for business marketing? Stats indicate blogging is a business marketing tactic worthy of continued investment. Companies that blog receive more website visitors on average Companies that blog earn more links to their website A majority of consumers say they learn […]

Money and your Financial Purpose

Guest Post by Ben Offit, Offit Advisors I have often seen some of the best financial planning clients – the ones who save and invest regularly, protect their assets, care about their futures and families, and are meticulous about being on track with their finances, and struggle to transition into retirement. They have done a […]

people expect relationshiips online

Marketing to Many Types of Friends

A few weeks ago, I was listening to a story on NPR when the interviewee mentioned that someone was a “holiday card friend.” For me that captured an important nuance that all marketers need to keep in mind: There are many categories of connectedness. There are “friends” who we talk to all. the. time. There […]