Ten Best Practices for Digital Communication

Guest Post by Susan Hoffman, Blog Editor Digital communication such as websites, blogs, Twitter, LinkedIn and Facebook have made it much easier for you to reach a global audience. But using digital communication to effectively reach your audience and motivate them to take action requires some work as well as social etiquette. Here are 10 […]

We’re Friends, But it Is More Complicated Than That

A few weeks ago, I was listening to a story on NPR when the interviewee mentioned that someone was a “holiday card friend.” Having just dusted off my holiday card list, the fact that we all have different categories of friends really hit me. There are friends who we talk to all. the. time. There […]

Growing Your Brand’s Influencer Marketing Performance

Guest Post by Ekaterina Nutryakova, Buzzweb Influencer marketing is on the rise. A survey by Linqia demonstrated that every fourth marketing strategist will increase the influencer marketing budget for 2018. The same research states that 92% of specialists who used influencer marketing in 2017 found it efficient. Meanwhile, a marketer’s work in influencer marketing faces a […]