Facebook Don’ts for 2018

Facebook is the social media site that has the most users by far and that users check most frequently, often multiple times a day. This is no accident of fate. Facebook is constantly tweaking how it works to ensure that users get engaging and relevant material every time they check their news feed. What this […]

Manage Your Online Reputation, Or Else

You don’t have a choice – your business is online. It’s there because you have done so or because someone else has done so. It is always to your advantage if you take control of your online presence. You have to actively manage your online reputation to ensure what people see when they search for […]

Your Brand Needs to Listen In on Social Conversations

Judge Judy is fond of reminding people in her courtroom that we have two ears and one mouth, meaning we should listen twice as long as we speak. Truth, even for brands. Every brand needs to have a social listening strategy. Social listening happens when you monitor and analyze conversations across social media to better […]