Feeding Google’s Speed Addiction

For many years, Google has cited page load speed as a ranking factor. Faster loading websites and pages rank higher. This criteria has not gone away and seems to be even more important than ever. Be sure to track your site’s speed performance by using Google Page Speed Insights. Page Speed Insights reports on the […]

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100 Million Headlines Don’t Lie

The headline is the most important part of your content. People decide what to read based on the headline. Shared content often includes little more than the headline with the link. Buzzsumo recently analyzed 100 million article headlines to get insight into what is most effective. The research looked at the most shared headlines on Facebook […]

Content Marketing Trends that Matter

Relevance online is all about content. We all need great content and we need a plan to make that content visible to our target audience online. With this in mind, I offer some content marketing trends that will impact your efforts. Automate with Care The number of tools to help you automate content sharing is […]