Set Yourself Up for Website Success

I often use the analogy of building a house when describing the important aspects of creating a website. I often start at the foundation, but want to back up today and discuss: The web host (location of your web “house”) The content management system (building approach of your web “house”) These two decisions, made at […]

Consistency of NAP online

Measure Success on Social Media

Measuring success on social media depends on your goal. You must track the metrics that show progress toward that goal. That is the only data that is meaningful. This requires that, as you formulate your strategy, you also define how you will measure progress. Here are some ideas for measures that might make sense. 3 […]