Fundamentals of Relationship Marketing

Marketing is a broad term that encompasses a range of activities to promote products, services, brands and ideas. I believe that relationship marketing is a key to success for every type of business and marketing endeavor. To find success you must make meaningful connections with your target audience – you must create, build, and deepen […]

Website redo or refresh

Keep on Blogging

Blogs have been around since the mid 90s and they continue to be a worthwhile online marketing and communication strategy. It can be hard to keep your blog lively, but keep at it! Stats recently collected by Website Builder indicate this is a tactic worthy of continued investment. Companies that blogs receive 55% more website […]

Pillar Pages and Winning SEO Strategy

Topics and pillar pages are increasingly important concepts  for search engine optimization. Both are ways to rank highly under latest refinement to search algorithms, which react to the way people today search. People Use Phrases to Search Today’s search engine user submits queries that reflect plain language, conversational style. This is becoming even more prevalent […]