Set Yourself Up for Website Success

I often use the analogy of building a house when describing the important aspects of creating a website. I often start at the foundation, but want to back up today and discuss: The web host (location of your web “house”) The content management system (building approach of your web “house”) These two decisions, made at […]

Consistency of NAP online

Measure Success on Social Media

Measuring success on social media depends on your goal. You must track the metrics that show progress toward that goal. That is the only data that is meaningful. This requires that, as you formulate your strategy, you also define how you will measure progress. Here are some ideas for measures that might make sense. 3 […]

Most Visitors Still from Desktop, But Most Time Spent by Mobile Users

The “Global Digital Future in Focus” study from comScore suggests that website visits are flat and mobile visits are growing. The data also shows that while there are still more visitors from desktops, mobile visitors spend more time at sites. More findings: Applications dominate mobile minutes. Within the US, apps were responsible for 88 percent […]