Tools to Manage Your Online Reputation

Your brand’s reputation affects your business directly.  Your online reputation is as important as the word on the street. I have previously posted about the importance of managing your online reputation, and now I offer some tools that help. Mention Mention is like Google Alerts, only more so! You are  able to compare your brand with […]

Win with Video Marketing

Video content marketing is one of the most powerful ways to capture attention. People will spend more time watching video than reading text. According to data complied by Insivia: After viewing a video, 64% of viewers are more likely to make an online purchase. Including video on a landing page can increase conversion by 80% […]

10 Digital Marketing Wins on LinkedIn

LinkedIn continues to grow as the professional social media network. While it has never been the sexiest social network, it is a channel that no professional can afford to ignore. Here are 10 ways to win with LinkedIn: Be the expert. Understand where your expertise lies in a very specific way and be the subject matter […]