Kurtz Digital Strategy
High Impact Marketing and Communication
What makes content great? It all boils down to 4 important criteria. Apply these to your content to improve the way that you connect with your target audience online. Understandable Make sure your content is presented in a way that your target reader will understand. Whether text, audio or video, the message needs to make… Read More
We all know we need to measure the impact of our social media efforts. But how? Determining the return on investment (ROI) of social media is a challenge. Every brand has different business goals, different audiences, and different reasons for using social media. So, it follows that there is no single ROI formula that works… Read More
Social media effectiveness is all about content. Sharing great content is essential. Develop a calendar to make sure you cover all your goals and that your timing creates the best impact. List the dates and times to publish your intended types of content on each channel. Plan all of the social media activities in your… Read More