How to Use Social Media in Online Marketing

How to Use Social Media in Online Marketing

Is social media part of your online marketing for your brand? There are many reasons it should be. Here is an an outline on how to use social media in online marketing. Most Americans use one or more social channels, so it is a great way to connect with your audience. Many small businesses struggle […]

create calls to action that work

Create Calls to Action that Work

It is a best practice for your content to include calls to action. A CTA tells the reader how they can act on the content they have just seen. That gets to the engagement we all seek with our online marketing efforts. Some calls to action fall flat. How many times have you seen “click […]

Search algorithms award for web page quality over quantity

Web Page Quality Wins Over Quantity

The site with the most web pages doesn’t automatically get the win when it comes to search engine rankings. Search algorithms award for web page quality over quantity. Quality pages: Get visits Generally earn time spent on the page Lead to return visits To accomplish these things, your page needs to be found by people […]