things to know

5 Things to Know About White Label Digital Marketing

Guest Post by Noah Mirro, SEO Associate at LSEO White labeling, in general, is the practice of hiring and rebranding another company’s service or product and then offering it to your own customers. There are many different types of white labeling. For example, white-label banking involves banks that open up their application program interfaces, allowing […]

How to bring hope to your audience

How to Bring Hope to Your Audience in a World Full of Injustice

Guest Post by Jaclyn Blackford, Director of Communications & Marketing, Freedom 4/24 I work for Freedom 4/24, an anti-human trafficking non-profit. My job as the Director of Communications & Marketing is to make the world aware of this injustice. Human trafficking is dark, it’s sad, it’s enraging, and it’s not a light topic. I never […]

know your marketing niche

Know Your Business and Marketing Niche

It’s not uncommon for business owners to be asked about their niche. This may seem like people are asking you to put yourself in a box when you can do so many things. However, this is actually a very helpful question that increases your marketing impact. What’s a Niche? A niche is part of a […]