Kurtz Digital Strategy
High Impact Marketing and Communication
A great website isn’t enough. A great fast website is essential. Your site needs to load quickly to have any chance of engaging. A recent Unbounce study of 750 consumers and 395 marketers confirms that page load speed matters. Almost 70% of digital consumers say that page load speed influences whether or not they will… Read More
Guest Post by Julie Young, Young Design Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’”; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo’s design to bring it up to date with… Read More
Recent research by Nielsen Norman Group gives great advice on the best link labels. To get the most clicks, write specific links that set sincere expectations, are substantial enough to stand alone, and are as succinct as possible. As people scan your site, they look for links to get them to the information you want. Keep these four elements in… Read More