know your marketing niche

Know Your Business and Marketing Niche

It’s not uncommon for business owners to be asked about their niche. This may seem like people are asking you to put yourself in a box when you can do so many things. However, this is actually a very helpful question that increases your marketing impact. What’s a Niche? A niche is part of a […]

Follow online content best practices

Win with these Best Practices for Online Content

It’s easy to post content online, but not everything you publish will get attention. To get attention online takes planning. These best practices for online content will help your content rise above the clutter. Create an Awesome Title/Headline The headline (or subject line in the case of email) is the first thing users read. If […]

Relationship Marketing

How to Focus Your Marketing on Relationship Building

The most effective marketing focuses on building relationships with the target customer. The opposite of “one and done,” relationship marketing connects your brand with people for ongoing interaction. How do you build your brand relationships? There’s a lot more that goes into building connections than simply clicking like on social posts or passing our business […]