elements for content marketing

4 Essential Elements for Content Marketing

Successful content marketing is more than the words and images ultimately published somewhere. The best efforts are supported by systems, processes, and resources. Here are 4 essential elements you need to succeed. Content Marketing Editorial Plan Why do you create content? What are your goals? Define an editorial strategy that outlines what you want to […]

Play to Engage Remote Teams

Play Is a Great Way to Engage Remote Teams. I’m Serious!

Guest post by Alexandra Suchman, Cofounder and CEO of Barometer XP We’ve reached the point where it’s almost a cliche to talk about how hard it is to make meaningful connections with colleagues through Zoom boxes and Slack channels. “Ugh, I’m so sick of Zoom” has become the new “I can’t believe this weather” as […]

What is your website goal?

Why Do You Have a Website?

A business today needs a website. Right? Yes. But why do YOU have a website? Have you defined the goal of your website and does the structure and content support that goal? I was evaluating a website the other day. There were pages of information, but two things were missing: The website did not tell […]