people expect relationshiips online

Marketing to Many Types of Friends

A few weeks ago, I was listening to a story on NPR when the interviewee mentioned that someone was a “holiday card friend.” For me that captured an important nuance that all marketers need to keep in mind: There are many categories of connectedness. There are “friends” who we talk to all. the. time. There […]

Tips to Create Content that Search Engines Rank

Tips to Create Content that Search Engines Rank

Great content that never gets seen online is wasted effort. Getting found means building search engine optimization (SEO) into your content. Here are some tips to help you create content that search engines will rank well. Know Your Keywords Ironically, your content that gets fewer views may actually rank well. The issue is that it […]

use business skills to give back

Using Business Skills to Give Back

Guest Post by Amy Newton, Owner of Amy Newton Public Relations, LLC Volunteering is a wonderful way to give back to your community. And if you are a business owner, you can also use your business skills to give back. There are many ways small business owners can volunteer their business skills and expertise. For […]