Want to create meaningful connections on LinkedIn? Having a LinkedIn profile is not enough. You need to share content to establish a meaningful presence. Here are some tips to get more views on your LinkedIn posts.
Focus on Status Updates
LinkedIn status updates get good reach on the platform. Often, these short posts get more attention than longer LinkedIn articles. If you write a longer article, create an all-text, shortened version and post it as a LinkedIn update along with the link to the article.
Put Links in the Comments
LinkedIn’s algorithm is believed to demote any post with a link, in an effort to keep people on LinkedIn rather than link them elsewhere. A workaround is to put the link in the comments. Tell your readers about it so they can go to your comment if they want to check out the full article.
Use LinkedIn Hashtags
Using an existing LinkedIn hashtag can help your post get discovered by more LinkedIn members. Many hashtags are industry specific, but some of the most popular hashtags are #Innovation, #Management, and #DigitalMarketing.
We can all read the news in many places. What makes your posts valuable is your unique take on the topic. Offer your views.
Offer Something of Value
Offering something for free can get a lot of traction. For this to work, you need to know what information your network will find useful. That could be a consultation, a white paper, or even early access to a new service.
It is okay to share a personal experience that you can relate to your professional life. The more human you are on LinkedIn, the better your chances of creating meaningful connections on LinkedIn.