Do This Before You Publish

You are in a groove with producing content for your online marketing. Great! Make sure you get the most from your efforts, by minding these important factors before you publish each piece of content.

Search Engine Optimization

Take a look at the content. Are your important keywords included? Can more be built in? Do all the images have ALT tags. Can any internal or external links be added to enhance SEO value? Run through your SEO checklist and make sure the content is working as hard for you as it should.

Human Spellcheck

Ah typos. I have many more of them than I care to admit. We all do.

Before you hit publish, have someone other than you give it a spell check. A fresh look should only take a few minutes and will almost always catch something you don’t see as the author.

Proofread

Flawless grammar isn’t enough to make a sale, but poor grammar may be enough to lose one. Again, a human reader can help with this. There are also grammar checkers built into Word and online tools like Grammarly.

Rightsize images

Take time to optimize the size of images for the platform you are publishing on. Autosizing is nice, but the results aren’t always great and can detract from your content.

If you are publishing to your website, optimizing image size also helps your site speed, important for both user experience and SEO.

There are many resources online to give you ideal image sizes, including this sizing guide from Buffer.