Instagram at 11
Instagram launched in 2010. Here are important stats for marketers to know in the platform’s 11 years:
- Over 1 billion people use Instagram every month (88% are outside of the US)
- Instagram has 140 million U.S. users
- Instagram is the 9th most popular Google query
- In terms of active users, Instagram is outranked only by Facebook, WhatsApp, and Facebook Messenger
- Users are about half male, half female
- Instagram users spent an average of 30 minutes per day on the platform in 2020
- 81% of people use Instagram to help research products and services
- 11% of people use Instagram as a news source
- 500 million people use Instagram Stories every day
- 90% of Instagram users follow a business
- The average Instagram business account posts once per day and sees an average 1.46% monthly followers growth
- The average engagement rate for an Instagram post by a business account is 0.96%
- How-to tutorials are the most popular form of Instagram video content
