Guest Post by Natalie Rose, NOVA Web Group
A website is a great place to tell the story of your business, share information, and engage with your audience. Look at your website from the visitor’s perspective – does it provide an interesting and engaging experience or is it boring?
There are a lot of places to get information online. People gravitate to the places that provide what they are looking for as well as a pleasant experience. That can be your website or someplace else. Don’t give your competitors an edge by ignoring your user experience.
Website Design Considerations
What’s the first impression when someone arrives at your site? It is visually interesting? Does it draw them in to see more? A great visual design attracts attention without providing visual overload. It draws visitors into the site to experience more.
User Focused Content
Does your content provide the information that users want? Too often, we get caught up in telling people what we want to say and ignore what they want.
Make sure your content speaks to the needs and interests of your target audience, using words they use. No one is interested in figuring out your corporate speak!
Don’t ignore questions and information that you know are on people’s minds. If you don’t address common concerns, people will find the information elsewhere (and you will have no control over that message!)
Allow Visitors to Connect
Does your website let people connect with you? This can be a contact form, an email address and/or a phone number. It can also be links to your social media sites if you offer expanded content there and actively engage with people who post and comment.
Great sites also let people sign up to receive more information on an ongoing basis. Also popular for customer-service oriented sites is a chat feature that invites visitors to connect in real time.
The best way to connect depends on your business and your audience. The good news is that there are many great options.
Amp Up Engagement
Take a fresh look at your website with the goal of engaging your target audience. Evaluate your website from the visitor’s perspective. Make sure it measures up to the experience you offer online as well as to what competitors offer.