LinkedIn Company Pages Are a Business Essential
Add this to your list of essentials to have a credible business in 2025: a LinkedIn company page that accurately reflects who you are and what you do.
Company pages are a must-have for all organizations, especially business-to-business organizations and anyone looking to attract employees. Anyone looking to verify what your business is all about is likely to use LinkedIn as a source.
Creating a page is free. However, as with other social platforms, you need to make some effort to draw attention to your page.
Here are the fundamentals:
- Make sure your page is accurate and complete. Fields and options are added all the time. Check your page periodically to make sure you are taking advantage of the latest.
- Invite your personal connections to follow your page. LinkedIn has a built-in tool to make that easy. On a related note, be sure to connect to all of your clients on LinkedIn. Quickly grow followers by asking customers, prospects, and stakeholders in your first-degree personal network to follow your Page.
- Ask employees to connect your page to their LinkedIn profile work experience. Then, every time a connection request is sent to one of your employees, the requestor will be prompted to follow your Page.
- Use and follow hashtags. Generate awareness among new audiences by clicking into your page’s community hashtags and engaging in the feed.
Next Up: Engage
Having a page demonstrates that you are a legitimate business. Using the page is where the engagement and marketing happen.
LinkedIn Company Page Content Ideas
Anything related to your business makes for great LinkedIn content. People want to see the human side behind the logo. Tell them what you are doing, planning, researching, etc. Share successes and failures.
Above all, demonstrate your interest and expertise in your industry. Share thought leadership pieces, success stories, or educational content to establish your company as a leader in your field.
As with all online content, write with your audience in mind. Create concise and engaging headlines and introductions to grab attention. My previous post, How to Network on LinkedIn, provides more ideas for connecting with potential customers.
