The Google top ten results has been invaded by rich results. These organic (non-paid) results are an effort to provide more interesting ways to get information to users. There are many types of rich results and more are expected to be added. Here’s a look at how you can capitalize on these opportunities in your marketing.
Current rich results include:
- Star ratings
- Business listings
Rich Results and How to Get Them
Rich results stand out and tend to get clicks. Also, getting your content shown as a rich result is something like a stamp of approval by Google. In a sea of content, your content was selected for a rich result.
Earning a rich result has a lot of factors. It isn’t something you can buy into, so it is something that your online presence has to earn.
Start by knowing the rich results that are available for your important keywords. Find out who has them now. See what content they offer and determine if you have something better to offer.
Keep in mind:
- Content has to be well-written and of high quality
- Content needs to be optimized for the target keyword
Update your website content to showcase your better content. Hopefully, the next time the content is crawled by Google, your information will rise to the top.
Rich results are also easier to achieve if you keep your website well optimized for SEO. Even the best content can get missed if your site is not structured in a way that web crawlers can navigate and process.
There are coding conventions and other structural aspects to website that make them accessible to search engines. A SEO plugin or tool and Google Search Console can help you assess any problem areas and offer tips for improvement.