I recently had to say goodbye to our crazy dog, Parker. As I think about my 12 years with him, I realize that he taught me some important marketing lessons. These, of course, are in addition to being reminded of the value of enjoying every day.
Words Aren’t Necessary
One of my favorite sayings is “words are my life,” so this one is big for me. Parker proved over and over that words are often not needed to communicate.
He let me know when it was dinner time and when a treat would be nice. Six a.m. was time to get up, thank you very much. He let us know when he wanted to play and when the game was getting boring. He let us know that he loved us. All without one word.
My dogs taught me the power of visuals and nonverbal expression to show happiness as well as displeasure. Here are some ideas about the importance of visuals in my post about how Interactive and Visual Content Grabs Attention.
Seize the Moment
Dogs are creatures of now. When a treat is offered they eat it NOW. When there is a chance to play, they go for it. Dogs never put off for a moment what can be enjoyed now.
This makes me think about all the careful planning that goes into marketing strategies. Planning is great, but sometimes you just have to dive right in. If your target audience has a need now, get right on it. Maybe it won’t be perfect, but there is time for adjustment as you go.
All About Relationship
Many writers have explored the relationship between people and their dogs. The hallmarks of those relationships provide good lessons for marketers:
- What you do is more important than what you say
- Always be there
- A solid relationship can weather mistakes
Thank you, Parker, for these and other lifelong lessons. You are gone, but never forgotten!