DealAid recently released the “Generation Z Shopping Report” to summarize data collected from 1130 Gen Z consumers in the US.
Generation Z is an age group born between 1995 and 2010. Their spending power is pegged at over $140 billion annually. Further, they influence up to $600 billion in spending by others.
Marketers need to understand the preferences of this up and coming consumer group now to gain their business and their loyalty.
Key Gen Z Shopping Behaviors
- 87.6% of Gen Z consumers do more shopping online than in-store
- Amazon Shopping & Walmart Shopping are two most popular shopping apps among Gen Z
- 60.2% of Gen Z consumers prefer to receive discounts and coupons via email while 49.9% and 37.2% prefer to receive deals via social media and in-app respectively
See all the findings in the Generation Z Shopping Report.