When you are a locally-owned company that competes with large national chains, it can be hard to get attention online. Loudoun County-based Pack Rat Hauling was being out-spent online and losing opportunities to serve customers in its primary service area. Kurtz Digital Strategy was brought on as the company’s online marketing partner.
Targeted Website
The first major initiative was to update the website to reflect all current service offerings and to be accessible to an older core customer base. A template was chosen with bright, inviting colors and a legible font. The template also offered great opportunities to highlight photos of equipment and crew members. Client testimonials are now featured content.
Optimizing for Keywords
Keyword research was done. Website pages were rewritten to use the strongest keywords. A blog was started and a strategy defined to regularly incorporate existing and emerging keywords. These efforts help clients to find Pack Rat Hauling with organic searches.
Focus on Google
With a great web presence, the next phase was to optimize other areas of online marketing. The company’s Google My Business listing was claimed and optimized. It now comes up for an appropriate radius of local searches. It offers accurate information and drives potential customers to an easy-to-use website.
Results
- Increased conversions of website visits to requests for quotes
- Accurate Google Places results displayed for local searches
- Improved rank for keywords in Google searches
