A brand-new business needed a great website to introduce it. Kurtz Digital Strategy provided the right solution!
Brainiacs, a Lovettsville, Virginia based business, offer programs for children pre-K through grade 12. The focus is on learning science, technology, engineering and math – STEM.
The Brainiacs website needed to generate excitement, interest and registrations for programs. Parents needed to easily find programs that would excite their children and register with just a few clicks. The website also needed to reflect best practices in web technology and search engine optimization.
Engage Website Visitors to Create Customers
Kurtz Digital Strategy started by defining the requirements for the site. What was the idea user flow from start to registration? What are the most important elements to convert browsers into customers? KDS fully fleshed out the site’s required functionality and design needs.
Define the Right Content
KDS defined the content for the website. The content reflects the brand, speaks to the target audience, and reflects best practices in search engine optimization. Getting it right meant an influx of program registrations before the door even opened.
Website Creates Excitement Before the Doors Open
The Brainiacs website uses WordPress and the Enfold theme. The site meets all current web standards to ensure an excellent user experience from all devices. It meets search requirements to ensure good placement in search engines.
From Concept to Successful Business
The website combined with other online marketing activities has gotten this new business off to a great start. There is tremendous interest in programs. Parents report that finding information and registering for classes is easy! KDS started when this business was a concept. Now it is growing and the sky’s the limit!