Website copy writing is about much more than words. You have to use the right words to get the attention of both man (customers and potential customers) and machine (search engines). When you are a small business competing with much larger companies for attention, you can’t afford any mistakes.
Kurtz Digital Strategy researched and wrote a 1,300-word website landing page to direct customers to the products and services offered by Bright Regards, LLC. The goal was to make Bright Regards searchable and findable on the website site as a woman/minority/micro/small/EDWOSB-economically disadvantaged woman owned small business/SDVOSB-service disabled veteran owned small business that is an option for purchasing LED lighting needs.
The landing page features the keywords that are related to the full spectrum of LED lighting options offered. They also target the right customers, including federal procurement agents and contractors working on large municipal projects.
KDS also consulted on the proper images to illustrate and draw attention to the page. Images were identified and properly labeled for search engine optimization.
Careful attention was given to placement of the page within a larger website. Bright Regards had just one page to gain attention, so every detail was given attention.