As businesses evolve, their web presence needs to keep pace. Sometimes, a website even needs to be a little ahead and reflect the business owner’s vision of what’s next.
The Conquer the Chaos website needed to be updated to reflect the current scope of the business as well as emerging services. The site is on the Wix platform and needed to optimize on all of the services provided.
Kurtz Digital Strategy (KDS) provided fresh eyes to assess the site and make recommendations to ensure the business is well positioned online. The website needed to advance business goals, marketing strategy, and the needs of stakeholders.
KDS conducted a complete website evaluation and generated a list of recommended changes. The audit revealed several issues that were addressed. These included inconsistent branding and messaging, as well as outdated content. A blog, important for connecting with the audience as well as search engine optimization, was added.
The result was a re-energized web presence that allows the business to engage with clients and prospects to promote current services. The business continues to grow!