Like many new businesses, FedScale created a website quickly. It was a placeholder. Five years later, it was time for a web presence that truly reflected the business.
FedScale is a value-added reseller (VAR), government hardware consultant, and end-to-end IT solutions provider. FedScale serves several federal agencies and wants to expand to a larger customer base.
Kurtz Digital Strategy was part of the team that created a new website that showcases core services and appeals to potential customers. Design, development, and strategy services were provided.
The project included:
- Custom website design
- Selection of images
- Creation of optimal site navigation and flow
- Blog set-up
- Content that speaks to potential customers
- Search engine optimization
- Selection of web hosting
- Implementation in WordPress and selection of supporting plug ins
Kurtz Digital Strategy took the extra step of redoing FedScale’s capability statement document to reflect the look and feel of the new website. Plus, the company LinkedIn presence was refined to reflect key messaging.
With the new website in place, the FedScale team is now focused on fielding inquiries from potential new customers. Watch their new blog for news of their growing business!