Flight Safety Detectives

Flight Safety DetectivesBuckle up and get ready for a wild ride with Flight Safety Detectives! Kurtz Digital Strategy (KDS) has been instrumental in launching this aviation podcast. The audience continues to grow and the podcast is one of the most popular in its category.

Taking Off Online

KDS began to establish an online presence before the first episode was recorded. The best podcast platform was researched and selected based on defined goals and opportunities.

A website was established to host the episodes, background information, partner logos and more. Branded accounts were established on the social media most used by the target audience. The podcast was ready for takeoff!

Operational Marketing

Each episode is marketed to leverage every opportunity to connect with listeners and gain more.

  • Titles and descriptions are optimized for search engine optimization (SEO)
  • Listing on iTunes, Apple Podcast, Google Podcast and more than 30 major podcast platforms
  • Social reach through posts, hashtags and strategic follows
  • Active engagement with listeners, asking for comments and acting on each one

Teamwork

KDS works as a team with the key players in this effort, including the hosts, the expert who records and produces each episode, the public relations team, and the key sponsor. Efforts are coordinated to ensure each episode is exceptional.

Measuring Results

Results show a steep increase in downloads month over month. The list of platforms that carry the podcast also continues to increase. Listeners are engaged and regularly provide insight into the topics discussed as well as recommendations for future episodes.